Japo is Official Partner of the Football Team Udinese Calcio

The Prosecco Superiore DOCG di Valdobbiadene Japo is Official Partner of Udinese Calcio.

With this sponsorship, C&C will consolidate its premium brand Japo and link it to a sports team with whom it shares the same values and goals: professionalism, reliability, local territorial attachment, international vision, and promotion of talent.

“Our mantra is the search for excellence also when selecting our partners - highlights Franco Collavino, Udinese Calcio General Manager – that is why we chose Japo, a very important brand in the wine business. We are excited to share our experiences and embark on this journey with a company recognized as a point of reference in its field."

“We are proud to be associated with Udinese Calcio” - commented Gianni Coassin, C&C founder and owner and long-time supporter of the Friulian football team. “Udinese is a respected and appreciated team, both in Italy and abroad, who has the privilege of playing in one of the most beautiful and comfortable stadiums in Europe. We are certain that the Japo line will profit greatly from the visibility opportunities offered by this partnership, which include commercials on maxi-screens and sidelines leds.”

The Friulian club founded its reputation on values such as fair play, honesty, and meritocracy; similarly, C&C earned the esteem of consumers and market operators by establishing long-lasting relationships with their customers, based on mutual trust and on the capability to offer quality products as well as a highly-qualified consultancy service.

Japo is the flagship brand from the C&C portfolio: a range of sparkling wines that encapsulates the excellence and beauty of a unique, UNESCO World Heritage Site territory, the Valdobbiadene area, and embodies the value of family, true pillar of this line, whose name is inspired by Jacopo Coassin, owner of the company together with his father Gianni.