Japo renews its partnership with Udinese Calcio

C&C, with its premium Prosecco brand Japo, is pleased to announce the renewal of its partnership with Udinese Calcio for the 2025/26 season.

The sponsorship, confirmed for the third consecutive year, is based on shared values and objectives, such as the bond with the local territory, the continuous pursuit of excellence, and last, but not least family - and is part of the company's strategy to consolidate the Japo brand both nationally and internationally.

“The renewal of the partnership with Udinese Calcio is part of our project to build a solid business, strongly rooted in the Friuli and Veneto regions, but with the ambition to grow on a global scale, without ever forgetting the value of family, explained Gianni Coassin, owner and founder of C&C, who named his flagship line of sparkling wines after his son Jacopo, known as ‘Japo’.

“The renewal of the agreement with Japo is the natural continuation of a collaboration based on shared values: connection with the region, a culture of excellence and an international vision,” said Gianluca Pizzamiglio, Director of Marketing, Hospitality and Events at Udinese Calcio.